Custom-Made Marketing Guides

Marketing Guides

In a small business, or as an independent professional, you wear all of the hats. Zeno Effect Media offers a multitude of resources that support your marketing efforts in a variety of ways. These easy-to-understand, customized documents can take the place of a CMO for months or even years, so you don’t have to figure our your marketing all by yourself or try to piece together random advice you find on the Internet. Every document we create is tailored to your business using a modified version of our Four-Square Integrated Content Framework:

• Consultation: having an initial discussion with you to make sure we understand your vision and goals.
• Research: getting to work analyzing where you are in your journey, looking deeply to find strengths, challenges, and opportunities.
• Strategy: putting it all together into a document that shows you where you are, explains where you might want to be, and offers clear suggestions on ways you can get there.
• Execution: every document (including the Homepage Healthcheck) comes with a free coaching debrief that explains the report and how you can best use it.

Every business has unique needs, so we have a wide variety of guides and reports available. Even so, there are no cookie-cutter solutions here. Each document is a customized creation, tailored to your business and situation. And the fee for each document includes a free coaching session designed to make sure you understand how to use it.

Marketing Ideabooks

Starting at $199
Ideabooks are exactly what they sound like: pages packed full of ideas to use in developing your marketing plans, for both strategies and tactics. They offer a variety of avenues you can take, as well as what specific factors to consider in each approach if you choose to pursue it. Ideabooks can be narrow in focus, covering just social media marketing, or just print-based, and so on; they can also be comprehensive, covering as broad a scope as you like. No matter what you choose, your Ideabook will be a trusted marketing strategy resource for months or even years to come.

Marketing Playbooks

Starting at $2499
While an Ideabook can help you create your own marketing plans, a Playbook actually outlines specific plans. It proposes multiple strategic initiatives, and then gives in-depth guidance for each one, including:

• identifying goals and timelines
• laying out the milestones that mark progress toward those goals
• describing specific tasks that can be executed to support each initiative

Marketing Playbooks also include background considerations and analyses that form the basis for the planning recommendations. Like Ideabooks, a Playbook can be narrow in its scope (such as a Social Media playbook or even just an Instagram Playbook), or it can cover broader areas like digital marketing or offline marketing. You’ll find that the Playbook is an invaluable resource: it takes the CMO role out of your head and collects all the advice and ideas in one place so your marketing efforts are always focused and effective.

Master Messaging Portfolio

Content Calendar

Starting at $249
Sometimes you have the basic strategy. What you really need is the content that can make it a reality. We can generate ideas, themes, or actual content to meet your messaging requirements. Whether it’s a seasonal campaign, monthly newsletter, weekly emails, or daily social media posts, get as much content as you need, when you need it.

Content Audits

Homepage Healthcheck

$99*
Not sure what an audit can do? Try the quick and easy Homepage Healthcheck. This is a fast but insightful analysis of your website’s homepage. You’ll usually get your results–a multi-page report of strengths and challenges, as well as recommendations for improvement–in less than 48 hours.
*This fee can be applied to a full website audit. Restrictions apply.

Rapid Homepage Audit

$249*
You’ve been asking yourself what’s wrong with your website. Why is it not getting traffic? Why are visitors leaving so quickly? We offer a quick (usually 48 hours or less) but thorough, multi-feature assessment of your homepage. You’ll get an easy-to-understand report with actionable advice to immediately improve your site’s messaging.
*This fee can be applied to a full website audit. Restrictions apply.

Comprehensive Audits

Starting at $999
One of the most important parts of branding and marketing is having a core message. If you’ve been developing marketing material for a while, or if you’ve had multiple people working on it, there’s a good chance it may be drifting off-message. Let’s take a hard look at your existing content and assess how focused it is: on-brand, on-message. Audits tend to be specific in scope as described below, although they can be combined in any way to cover more material (discounts available for combination audits).

Website Content Audit

Social Media Audit

It’s hard enough just to stay on top of your social media. When was the last time you took a big-picture look at what you’re doing? Is the messaging consistent? Do the profiles work proactively? Are there accounts sitting idle? Find out with a social media audit, which will analyze everything from posts to profiles and give you insights and recommendations to tighten the ship.

Print Messaging Audit

Have you ever evaluated your non-digital assets? Do your business cards, brochures, and other business documents present a unified and consistent message? A print messaging audit will answer these questions and more, and it will provide the steps you can take to make sure everything you produce is more powerfully on-brand.

Media Messaging Audit

The same thing applies to your audio, video, and other multimedia assets. Where do they stand in terms of consistency with your branding and your messaging? The best way to find out is with an audit that looks and listens closely to everything. We can see the strengths and challenges, and we’ll show you how to shape everything you present in the future.

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Not sure which resources you need?
Schedule a free consultation online or give us a call at 805-394-8440
and we’ll help you figure it out!